For over six decades, Alice Cooper has been the undisputed Godfather of Shock Rock.
He’s the man who blurred the lines between rock concert and horror show, turning guillotines, electric chairs, and boa constrictors into standard musical instruments.
But beyond the macabre theatrics and iconic black eye makeup lies a shrewd businessman and one of rock’s most enduring figures.
Alice Cooper at a Glance
| Category | Information |
| Full Name | Vincent Damon Furnier |
| Nickname | The Godfather of Shock Rock, Alice |
| Date of Birth | February 4, 1948 |
| Age | 76 |
| Birthplace | Detroit, Michigan, USA |
| Nationality | American |
| Profession | Singer, Songwriter, Musician, Actor, Radio DJ, Restaurateur |
| Career Start | 1964 |
| Spouse | Sheryl Goddard (m. 1976) |
| Children | Calico, Dashiell (Dash), and Sonora |
| Height | 5 ft 10 in (1.77 m) |
What is Alice Cooper’s Net Worth in 2024?
As of 2024, Alice Cooper’s net worth is estimated to be $50 million.
This considerable fortune has been accumulated over a career spanning 60 years.
While album sales are a major contributor, his wealth also comes from relentless touring, merchandise sales, brand sponsorships, and acting roles in film and television.
Unlike many of his contemporaries, Cooper has maintained a consistent presence in the public eye, constantly releasing new music and performing for audiences worldwide.
How Did Alice Cooper Make His Money?
A Legendary Music Career
It all started in 1964 when Vincent Furnier and his high school friends formed a band called The Earwigs for a local talent show.
After several name changes, they settled on “Alice Cooper” and moved to California.
Their early albums struggled to find an audience, but their outrageous live shows, which blended horror elements with hard rock, started to generate buzz.
The breakthrough came in 1971 with the album “Love It to Death,” featuring their first major hit, “I’m Eighteen.”
This success was followed by a string of classic albums that cemented their place in rock history:
“School’s Out” (1972): The title track became an anthem for rebellious teenagers everywhere.
“Billion Dollar Babies” (1973): This album hit #1 in both the US and UK, becoming their most commercially successful record.
In 1975, Furnier legally changed his name to Alice Cooper and launched a solo career with the concept album “Welcome to My Nightmare.”
The album was a massive success, spawning the hit ballad “Only Women Bleed” and an elaborate, theatrical world tour.
Over the next five decades, Cooper would release over 20 more solo albums, including the platinum-selling “Trash” (1989) which featured the global hit “Poison.”
Relentless Touring and Merchandise
A core component of Cooper’s financial success has been his commitment to touring.
The Alice Cooper live show is an iconic spectacle, famous for its elaborate stage props and theatrical illusions.
These shows are not just concerts; they are high-production events featuring guillotines, fake blood, and live snakes, which draw large crowds year after year.
This constant touring schedule generates significant revenue from ticket sales and, perhaps more importantly, merchandise.
For decades, fans have eagerly bought T-shirts, posters, and other memorabilia, making merchandise a highly profitable part of his business model.
Smart Investments and Business Ventures
Beyond music, Alice Cooper has proven to be a savvy entrepreneur.
Acting
He has appeared in numerous films and TV shows, most notably “Wayne’s World” (1992) and NBC’s live production of “Jesus Christ Superstar” in 2018.
Radio Show
For years, he hosted the popular syndicated radio show “Nights with Alice Cooper,” which aired on over 100 stations worldwide.
Restaurateur
He is the co-owner of “Cooper’stown,” a rock-and-roll-themed sports bar in Phoenix, Arizona.
He also earns income from brand sponsorships and royalties from his extensive back catalog.
Frequently Asked Questions
What is Alice Cooper’s real name?
Alice Cooper’s real name is Vincent Damon Furnier. He legally adopted the name Alice Cooper in 1975 to avoid legal complications over ownership of the band name.
When was Alice Cooper inducted into the Rock and Roll Hall of Fame?
The original Alice Cooper band was inducted into the Rock and Roll Hall of Fame in 2011, a well-deserved recognition of their pioneering influence on music and performance.
What are Alice Cooper’s biggest hits?
Alice Cooper has a long list of hits, but some of the most famous include:
- “School’s Out”
- “I’m Eighteen”
- “No More Mr. Nice Guy”
- “Poison”
- “Billion Dollar Babies”
- “Only Women Bleed”
Who is Alice Cooper’s wife?
Alice Cooper has been married to dancer and choreographer Sheryl Goddard since 1976. She performed in the Alice Cooper show from 1975 to 1982, and they have three children together: Calico, Dashiell, and Sonora.
Explore More Rock Legends
If you’re interested in the stories behind other music icons, explore our articles on the net worth of rock’s biggest stars.

Maya Collins is a writer at WorthAura.com with over 3 years of experience researching celebrity lifestyles and net worth facts. She enjoys sharing clear and trustworthy information about how famous athletes and sports stars earn and grow their money. Maya makes sure every article is accurate and easy to understand for readers.

